Customize your car at pleasure before buying it
The Goal was creating a tool for car showrooms that allowed potential customers to personalize and experience cars before buying one.
The Outcome was a 3D Configurator which works in real-time and in Virtual Reality that allows sellers in their showroom to change colors, interiors, and other part of the car.
Beyond personalization, customers can live a new immersive product experience that involves all senses, since with the headset on they can even get on the car and hear the roar of the engine.
A whole new car experience. Engaging, absorbing, persuasive.18:19