Customize your car at pleasure before buying it

The Goal was creating a tool for car showrooms that allowed potential customers to personalize and experience cars before buying one.
The Outcome was a 3D Configurator which works in real-time and in Virtual Reality that allows sellers in their showroom to change colors, interiors, and other part of the car.

Beyond personalization, customers can live a new immersive product experience that involves all senses, since with the headset on they can even get on the car and hear the roar of the engine.

A whole new car experience. Engaging, absorbing, persuasive.18:19

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