Capitalizing on real-time rendering technology, the 3D Car Configurator was realized for an important automotive client (undisclosable) to empower users to visualize, personalize and experience their dream cars in real-time and in the most realistic way possible.
Our customer came to us with 3 main challenges:
To achieve our goal, we embarked on an innovative process:
We gathered highly detailed 3D models of the client’s car lineup. We focused on capturing every intricate detail, from body contours to interior features, ensuring a lifelike representation.
We gathered highly detailed 3D models of the client's car lineup. We focused on capturing every intricate detail, from body contours to interior features, ensuring a lifelike representation.
Leveraging on cutting-edge real-time rendering technology, we developed a user-friendly interface that enabled customers to customize their vehicles instantly. From exterior paint colors and wheel designs to interior trims and high-tech features, users had full control over every aspect.
To enhance the experience, we integrated Virtual Reality capabilities into the configurator. This allowed customers to step into a virtual showroom, where they could interact with their customized cars in a stunningly realistic environment.
The outcomes delivered were exceptional:
“The Car Configurator allowed a whole new car experience. Engaging, absorbing, persuasive.”
Find out how 3D configurators can help your business achieve same results